Facebook is increasing its advertising services to expand
its growing mobile business.
The company said on Tuesday that now the Facebook mobile app
ads will allow companies to promote their mobile apps to Facebook 1.15 billion users
which will include new skills designed to increase the amount of time that
consumer utilizing while using the third party app
Deb Liu, the Facebook director of monetization has revealed
that from the beginning of the year more than 145 million third party apps has
been installed by Facebook users. Roughly 8400 advertisers used the Facebook
app ads in the second quarter.
Facebook’s mobile app will grant the users and the owner of
the travel app to offer or promote their airfare, hotel room etc. as the same
Music app can promote their new songs.
Previously the motto of the Facebook mobile app is to only encourage the user to install the third party app on the Smartphone or tablet but not to
repeat visits to the app.
Share on Facebook is
now doubled since July due to which the company has increased its mobile
advertising revenue.
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