Now a day’s Twitter has become the tool for the Internet for
posting the short text messages, but now it will be shown with multimedia
content more conspicuously.
On user’s timeline streams preview of photos and videos will
appear, whereas earlier people need to click on links to see them. The latest
feature will now appear on the twitter’s iOS and Android apps as well as on the
web version.
The changes which are implemented in done only in the photos
section and for videos which is created with the Twitter Vine app, still the
users need to navigate it from the outside page from third party services.
While watching users can enlarge the pictures or the videos
by tapping them on mobile and clicking on them on the desktop.
Yet, to compete with
bigger rivals like Instagram and Snapchat twitter have to provide the more
media rich experience for users. The company said "These rich tweets can
bring your followers closer to what's happening." Twitter will also make the changes, to build
out its advertising business.
The company said in its IPO documents, that video is the
important elements of Twitter advertising business, which has generated the 85
percent of the company profits last year.
Marketers can add the incentive while advertising with twitter by
posting the more video and photo content in the user feeds.
Twitter had already tied up with more than a dozen of
broadcasters and media network with it’s amplify program, which posted the
promotional video content in users feeds. In which few of the partners include Bloomberg
TV and BBC America ( Television Network) .
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